https://www.embark-insight.com/our-insights daily 0.75 2025-09-09 https://www.embark-insight.com/our-insights/motivation-backcasting monthly 0.5 2025-09-09 https://www.embark-insight.com/our-insights/impactful-actions-to-drive-customer-retention-loyalty monthly 0.5 2025-07-31 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/6ea0ef33-9ced-4d35-b435-fac53fcd87ad/Screenshot+2025-07-31+at+11.35.54.png Our Insights - Stop spreading your retention strategy too thin: here’s what to focus on first - Make it stand out Performance-impact matrix https://www.embark-insight.com/our-insights/diagnosing-the-drop-off-the-first-step-to-fixing-poor-customer-retention monthly 0.5 2025-06-10 https://www.embark-insight.com/our-insights/72313ucr4ug3idxc97udkfwcqwhpra monthly 0.5 2024-11-20 https://www.embark-insight.com/our-insights/how-often-should-you-conduct-csat-research monthly 0.5 2024-11-13 https://www.embark-insight.com/our-insights/7-reasons-your-alcohol-free-drink-didnt-make-the-cut monthly 0.5 2024-09-16 https://www.embark-insight.com/our-insights/alternative-questions-to-purchase-likelihood monthly 0.5 2024-05-02 https://www.embark-insight.com/our-insights/b2b-market-research monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/067d3172-fbbf-4308-9d32-dd5e51eb3ce7/B2B+market+research+Abbey+Teunis+Embark+Insight.png Our Insights - Unlock the Secrets of B2B Decision Making: Debunking Myths - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/unwrapping-memories-the-power-of-sensorial-experiences-and-emotional-attachments-in-consumer-research monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1694699116797-VVYJB0SH79F81840F1LO/image-asset.jpeg Our Insights - Unwrapping Memories: The Power of Sensorial Experiences and Emotional Attachments in Consumer Research. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/11077d9e-5e98-43f1-8f40-54d3f3eb82e6/Coca-cola_Try_not_to_hear_this_2.jpg Our Insights - Unwrapping Memories: The Power of Sensorial Experiences and Emotional Attachments in Consumer Research. - Make it stand out Coca-Cola: TRY NOT TO HEAR THIS https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/088f2442-f375-47b8-affc-3db47d39b9aa/HOBERMAN%2BAbbey%2BTeunis%2BEmbark%2BInsight.jpg Our Insights - Unwrapping Memories: The Power of Sensorial Experiences and Emotional Attachments in Consumer Research. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/can-chat-gpt-really-create-detailed-buyer-personas monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/12f5c8b3-cc38-4223-bb70-9a154379b582/Abbey%2BTeunis%2BEmbark%2BInsight%2BBuyer%2Bpersona%2Btemplate.png Our Insights - Can ChatGPT Really Create Detailed Buyer Personas?</a> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/232a1eab-defb-44e2-8a00-6e83d4b4adad/Abbey%2BTeunis%2BEmbark%2BInsight%2BBuyer%2BPersona.png Our Insights - Can ChatGPT Really Create Detailed Buyer Personas?</a> - Make it stand out ChatGPT answering our questions as a specific buyer persona: generic, bland and, in some places, inaccurate https://www.embark-insight.com/our-insights/unlocking-the-door-to-supermarket-success-a-guide-to-crafting-winning-product-pitches monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1694769204316-NQCHBXNY2N1K5PYX2XP5/image-asset.jpeg Our Insights - Unlocking the Door to Supermarket Success: A Guide to Crafting Winning Product Pitches. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/how-to-run-a-focus-group monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/0cb77669-3c00-4751-9d87-8ad8906646cd/Emabrk-Insight-consumer-research-group.jpg Our Insights - How to Run a Focus Group: Everything You Need to Know. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/what-can-brand-managers-learn-from-the-aztecs monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1694770426212-14CDM9L6YTDAXLABIZSO/image-asset.jpeg Our Insights - What Can Brand Managers Learn From the Aztecs? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/how-understanding-context-and-environment-will-improve-your-brand-communications monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/488fdfe4-0584-4e0a-bc67-974c42b02fd2/How-Understanding-Context-and-Environment-Will-Improve-Your-Brand-Communication-Photo-by-Vitolda-Klein-on-Unsplash.jpg Our Insights - How Understanding Context and Environment Will Improve Your Brand Communications - Make it stand out Photo-by-Vitolda-Klein-on-Unsplash https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/80cce92b-2d65-446c-8748-d975a84eb34e/Abbey%2BTeunis_Embark%2BInsight_Human%2Bbias%2Binfluencing%2Bcommunications.png Our Insights - How Understanding Context and Environment Will Improve Your Brand Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/why-youre-struggling-to-launch-a-new-product-youre-not-answering-this-question monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697462118536-G8Q5MWA3DUSD2MR7AHTB/Why-You%E2%80%99re-Struggling-to-Launch-a-New-Product-Photo-by-CHUTTERSNAP-on-Unsplash.jpg Our Insights - Why You’re Struggling to Launch a New Product – You’re Not Answering This Question - Make it stand out Photo-by-CHUTTERSNAP-on-Unsplash https://www.embark-insight.com/our-insights/this-is-why-youre-not-achieving-marketing-return-on-investment monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697463322320-77UXMVL5MDHDEK6LOOE7/This+is+Why+You%E2%80%99re+Not+Achieving+Marketing+Return+on+Investment+Photo+by+Andre+Benz+on+Unsplash.jpg Our Insights - This is Why You’re Not Achieving Marketing Return on Investment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/how-does-your-product-or-service-help-your-ideal-customer monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697462272282-F8A5O1ZKI9I94SDOZIZC/How-Does-Your-Product-or-Service-Help-Your-Ideal-Customer-Photo-by-Melanie-Pongratz-on-Unsplash.jpg Our Insights - Customer-centricity and the value of better understanding customer needs - Make it stand out Photo-by-Melanie-Pongratz-on-Unsplash https://www.embark-insight.com/our-insights/are-products-failing-because-businesses-fail-to-understand-their-consumer-in-the-innovation-process monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697035816721-R6UOL0R29EI6CUNISO7E/Abbey%2BTeunis_concept%2Btesting_audience%2Bexploration_peppered%2Bmoth%2Bblack.jpg Our Insights - Are Products Failing Because Businesses Fail to Understand Their Consumer in the Innovation Process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/dd978cb8-7915-47a4-8c4c-7073335e092b/Abbey%2BTeunis_concept%2Btesting_audience%2Bexploration_peppered%2Bmoth%2Bwhite.jpg Our Insights - Are Products Failing Because Businesses Fail to Understand Their Consumer in the Innovation Process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/whos-rocking-in-your-brand-neighbourhood monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/b10a4b7d-3630-48d3-98b3-38124006866d/Emabrk-Insight-Insights-Whos-Rocking-in-Your-Brand+Neighborhood.jpg Our Insights - Who’s Rocking in Your Brand Neighborhood? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/76ec18b0-1c4f-45eb-921f-b49a9ec4a859/Abbey%2BTeunis_Embark%2BInsight_Gymshark%2Bbrand%2Bneighbourhood.jpg Our Insights - Who’s Rocking in Your Brand Neighborhood? - Make it stand out Picture from Elfried Samba, Head of Social Content at Gymshark's LinkedIn post. https://www.embark-insight.com/our-insights/the-three-levels-of-target-customer-that-you-need-to-think-about monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/455e5dbc-52e3-433f-b025-b972d011a899/Abbey%2BTeunis_Embark%2BInsight_3%2Btypes%2Bof%2Bcustomer_example.png Our Insights - 3 levels of Target Customer that you need to think about - Make it stand out An example to illustrate the three levels of Target Customer in more depth https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/7ab0eee3-bb16-474f-9489-eb9a3775408d/Embark-Insight-3-types-of-customer-summery.png Our Insights - 3 levels of Target Customer that you need to think about - Make it stand out A summery of the three levels of Target Customer https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/b581cf8b-718c-430b-94dd-604edf040e57/Abbey%2BTeunis_Embark%2BInsight_3%2Btypes%2Bof%2Bcustomer_simple.png Our Insights - 3 levels of Target Customer that you need to think about - Make it stand out An example to illustrate the three levels of Target Customer https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1696852517405-F71O22L1CI11G6P8ZUMX/Embark-Insight-Insights-three-levels-of-target-customer.jpg Our Insights - 3 levels of Target Customer that you need to think about - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/want-to-engage-more-of-your-target-audience monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697462356506-YF7FMQAI99PHDIYFKELA/WANT-TO-ENGAGE-MORE-OF-YOUR-TARGET-AUDIENCE.-Photo-by-Tijs-van-Leur-on-Unsplash.jpg Our Insights - Want to engage more of your target audience?</a> - Make it stand out Photo-by-Tijs-van-Leur-on-Unsplash https://www.embark-insight.com/our-insights/the-three-factors-that-influence-perceptions-of-consumer-trust monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/8b5d19b9-ae8f-4a2d-a411-82a5f7f3fa12/Abbey%2BTeunis_Embark%2BInsight_Consumer%2Btrust%2B1.png Our Insights - 3 factors that influence perceptions of consumer trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/4-ways-to-establish-how-people-are-feeling monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/2f073ca0-1e53-4cb1-af59-72b6561f4827/Screenshot+2023-10-09+at+15.12.06.png Our Insights - 4 Ways to Establish How People Are Feeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/eb9c1404-99ef-4d05-87df-2883ffc2ab80/Using-visual-promts-to-discover-how-someone-is-feeling.jpg Our Insights - 4 Ways to Establish How People Are Feeling - Lego® blocks as a tool for communicating feeling. Here is an example of what I created on Blackout Tuesday (2 June, following George Floyd’s death) https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/2dd33f5f-3196-458d-b28b-b57b19f6e310/IMG_0295.jpg Our Insights - 4 Ways to Establish How People Are Feeling - Lego® blocks as a tool for communicating feeling. After a particularly taxing Strategy Holiday (a week spent refining Embark’s strategy and focus) I built this. https://www.embark-insight.com/our-insights/8-considerations-for-your-product-launch monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1696861593897-W6MB7F4MXCFP6PS5PV7J/key-question-shortcut.jpg Our Insights - 8 Considerations for Your Product Launch - Key Question Shortcut What consumer need does your product meet? What is unique or innovative about it? What is your reason-to-believe (RTB)? Do vour target customers believe that? Is your product appealing? Is your product priced right? Does your target customer want to buy your product? https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1696861781375-UJGVDRBINCRX33SAK44W/8+Considerations+for+Your+Product+Launch.jpg Our Insights - 8 Considerations for Your Product Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/your-customer-journey-in-7-steps monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1696852517405-F71O22L1CI11G6P8ZUMX/AdobeStock_10603002.jpg Our Insights - What do you know about your customer’s purchase journey? 7 questions that will help you build a in-depth picture. - Customer Journey | Key Question Shortcut What triggers them to purchase? What do they already know about your category? Is the decision complex or simple? What do they do once triggred? How do they decide what to buy? How do they decide where to buy? What is the after-sales experience like? https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1696863031878-9EXOZ0HLFIWIVXU6FA72/image-asset.jpeg Our Insights - What do you know about your customer’s purchase journey? 7 questions that will help you build a in-depth picture. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/help-my-subconscious-brain-just-overrode-my-conscious-brain monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697462455083-3Q26D0MVQYZZFPSLUXZE/My-subconscious-brain-just-overrode-my-conscious-brain-Photo-by-Sarah-Elizabeth-on-Unsplash.jpg Our Insights - Help! My subconscious brain just overrode my conscious brain</a> - Make it stand out Photo-by-Sarah-Elizabeth-on-Unsplash https://www.embark-insight.com/our-insights/an-open-invitation-to-judge-your-consumers monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/f7e7d00c-4064-4d96-9f05-9efeb21d637e/How-Analysing-Consumer-Clothing-Can-Enhance-Your-Research-Photo-by-Clark-Street-Mercantile-on-Unsplash.jpg Our Insights - An Open Invitation to Judge Your Consumers - Make it stand out Photo-by-Clark-Street-Mercantile-on-Unsplash https://www.embark-insight.com/our-insights/are-we-missing-the-point-of-focus-groups monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697462811390-QS7M6FCMH2XBOP1C3JUR/Are-we-missing-the-point-of-focus-groups-Photo-by-Antenna-on-Unsplash.jpg Our Insights - Are we missing the point of focus groups?</a> - Make it stand out Photo-by-Antenna-on-Unsplash https://www.embark-insight.com/our-insights/christmas-2018-what-you-need-to-know monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/061c1940-86c4-486d-a6bb-168525bc5415/start%2Bshopping.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/8f2a749b-47a2-4d80-86f8-a5ef56b9c1e4/Embark-Insight-Christmas-2018-what-you-need-to-know.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/d87fdc22-f25d-4b13-9e13-3c402b8699fa/instore%2Bshopping.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/81cb32eb-22ec-4ce5-8bbb-142e2cd37d3d/cant%2Bafford%2Bgoogle.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/4802165f-22ba-4d27-80d7-d3a39b038a4e/image-asset-2.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/9da33bd5-3663-46fc-88dd-5b3d05a2a3ef/gift%2Bgiving%2Bgoogle.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/8b970343-dbdd-4c4b-993d-0213b1ad9274/style%2Bof%2Bfood.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/44821f43-bd02-4f62-ab75-8a7c7b21175d/online%2Bshopping.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/6ae9e188-c7f1-487d-bac0-2935cacad32f/Feeing%2BChristmassy.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/439ce15d-258c-4a07-86cd-b33a09a35282/Embark-Insight-Christmas-2018-what-you-need-to-know.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/6ab401e6-472b-4f4b-a54f-dbc48d9849f0/gift%2Binspiration.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/bf155d2f-5475-4516-b144-2bf9d25331a5/types%2Bof%2Bgifts.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697462922049-ZCUWFU5WQBUFE4XZJZAQ/Christmas-2018-What-You-Need-to-Know-Photo-by-freestocks-on-Unsplash.jpg Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Photo-by-freestocks-on-Unsplash https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/881fbce2-931c-4630-9ad8-29a0f294099e/image-asset-1.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/5b585112-e9ac-4300-987e-10eb2cd74074/where%2Bsocial%2Bmedia.png Our Insights - Christmas 2018 – What You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.embark-insight.com/our-insights/businesses-are-human-too monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697463012253-7581QC8X3HEROTBDV0CO/Businesses-are-human-too-Photo-by-Myriam-Jessier-on-Unsplash.jpg Our Insights - Businesses are human too: Unlock B2B marketing success by adopting consumer-centric strategies - Make it stand out Photo-by-Myriam-Jessier-on-Unsplash https://www.embark-insight.com/our-insights/how-watches-can-explain-loyalty-deploying-alternative-methodologies-to-understand-behaviour monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1697463140645-0RH6I2E11EK43T4UIZSO/How-Watches-Can-Explain-Loyalty-Photo-by-Marek-Szturc-on-Unsplash.jpg Our Insights - How Watches Can Explain Loyalty: Deploying Alternative Methodologies to Understand Behaviour - Make it stand out Photo-by-Marek-Szturc-on-Unsplash https://www.embark-insight.com/our-insights/like-it-or-not-we-do-judge-books-by-their-covers monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/ae10762b-931e-43c1-acbb-b0f47f327403/Embark-Insight-Insights-5.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out By contrast, Fruit Shoot uses chunky fonts with bright colours and imagery, which clearly communicates to a different target audience (kids) with different benefits (energizing real fruit). https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/3aed8dc0-3584-4d23-ae8e-957f8b42b500/Untitled+design+%285%29.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out Strippd uses thin fonts in combination with lighter tones to clearly convey that their product is an all-natural and lean protein powder. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/57d05550-c2b1-47f3-9c65-102af54fd73f/Embark-Insight-Insights-7.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out The premise of Pack’d is that all you need to do to quickly get a healthy, natural smoothie is add your preferred liquid to their frozen fruit and vegetable pouch and blend into a smoothie. Smoothies are by nature Instagram ready, so with bright, refreshing imagery of the fruits and vegetables in the pouches, Pack’d encourage food photography. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/e7e97635-bb0a-4f97-8fc4-cb8bdfb57b30/Embark-Insight-Insights-4.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out Graze boxes, on the other hand, since their launch have used raw cardboard in their primary packaging as their cue to natural, wholesome ingredients. Historically this sort of packaging wouldn’t have been used for consumer goods for fear it wouldn’t stand out on shelf, however this is now a common cue for natural and organic. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/2faf7423-4e86-4843-a9da-b46afcfab9e8/Embark-Insight-like-it-or-not-we-do-judge-a-book-by-its-cover.jpg Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out Photo by Henry Be on Unsplash https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/b583eae8-acf8-452b-9a9a-06ae4c37908c/Embark-Insight-Insights-2.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out DNAFit’slighter tones coupled with greens that cue nature, such as leaves and grassy fields clearly promote health. Using these familiar colour cues means DNAFitcan take a complicated science (using DNA tests to inform diet and fitness regimes) and make it feel accessible to the masses. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/1243c1af-5c3a-41e1-8906-643106d2c570/ELLAS%2BKITCHEN.png Our Insights - Like it or not, we DO judge books by their covers</a> - An example of this is when Ella’s Kitchen launched their range of baby food in pouches, a new format for baby food (before that the food was typically in glass jars). Initially the Ella’s Kitchen team faced a lot of resistance from retailers to the new format, but it eventually managed to cut through and nowadays Ella’s Kitchen has 30% share of the UK market. (Ironically when they tried to launch Paddy’s Bathroom, a bubble bath range for kids, in pouches they were told that pouches were associated with baby food – their own success had shifted the semiotics of the category!) https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/0a382c9c-b079-4101-b012-bb358c546e62/Embark-Insight-Insights-9.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out Body + Eden’s apothecary shaped bottles clearly support their proposition of ‘raw tonic herbs naturally fermented with probiotics’. From first glance, one is given the impression that the tonics are nourishing and nutrient rich with medicinal benefits. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/646b046d-9ca8-45d3-aadf-f016ae27d40f/Embark-Insight-Insights-10.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/e125ccbc-e1fb-4877-9d04-0b6e5efbef1d/Embark-Insight-Insights-3.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out KIND bars cleverly use a combination of black as the key colour to convey strength (supporting the high protein claim), primary colours to promote vitality and energy, a name that automatically cues that it’s good for your body, and copy that makes the science behind the product accessible (‘ingredients you can see and pronounce’). https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/b47bfd25-0d79-45a4-a8e7-502eaeed4c55/Embark-Insight-Insights-11.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out T+ Tea uses bright colours with playful imagery and names such as ‘Immunitea’ to convey that the product is pure and that they have nothing to hide. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/0c06a87a-090e-4879-aa91-ca3c3c6dcef3/Untitled+design+%284%29.png Our Insights - Like it or not, we DO judge books by their covers</a> - Make it stand out Eat Natural bars allow the consumer to see exactly what they’re getting – clear primary packaging means there is no hiding what the product is. https://images.squarespace-cdn.com/content/v1/64ec6c684187d76a9680f085/3f46afd5-6db5-4172-8c09-7d854d322257/Embark-Insight-Insights-1.png Our Insights - Like it or not, we DO judge books by their covers</a> - Another example is lavender in the beauty industry. 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