Humanising Insights…

Abbey Teunis Abbey Teunis

Stop spreading your retention strategy too thin: here’s what to focus on first

When it comes to customer experience and its impact on customer retention, unless satisfaction is through the roof, mostly the data will point to a number of areas requiring improvement. In this post we outline the method we use to determine which action will have the biggest impact on customer satisfaction, loyalty, renewal and retention.

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Abbey Teunis Abbey Teunis

How Often Should You Conduct CSAT Research?

Unlock the secret to maximizing customer loyalty with the right Customer Satisfaction (CSAT) research frequency! In this post, we dive into the two key CSAT approaches—transactional and relational—and share tailored, industry-specific insights on how often to use each. Discover how timely, targeted CSAT strategies can enhance your Customer Experience (CX) and turn feedback into a powerful driver of growth and satisfaction.

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