The Truth is Human ®

Insight that can’t be ignored.  Research with the power to influence.

Embark Insight is a strategic market research agency with a mission to ensure no human truth is ever ignored.

Human minds are the richest data source on the planet, human stories have the greatest impact. Embark Insight exists to elevate and bring both into the boardroom to ensure lasting commercial success for our clients.

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Working with us

Working with us

01. We Connect with Humans

Uncover the human stories behind the data with our qualitative research methods. Our team conducts in-depth interviews, hosts engaging focus groups, and facilitates workshops to name just some of the techniques we use to explore our participants’ lived experiences.

02. We Survey Humans

Get to the heart of consumer preferences with our quantitative research solutions. We design and conduct surveys tailored to your needs, providing you with actionable insights into your target audience's behaviours and preferences.

03. We Explain Humans

Beyond data collection, we decode the human truths and customer needs discovered through our research, helping you chart the most effective course to meet your goals and drive growth.

True insights are the quirks and irregularities, the irrational and emotive things that drive what we do as humans and explain your customers’ behaviours.

But it is not enough to only uncover these quirks and irregularities.

To identify genuine commercial opportunities that are going to lead to sustained growth, we need to translate these insights into customer needs to which organisations can respond. 

Our tried and proven process, The Truth is Human ® method, ensures we unpick the lived experiences of the customer, and translate this into strategic insights that deliver real value.

The Truth is Human ® Method - a 5 step strategic research model

The Truth is Human ® Method - a 5 step strategic research model

  • 01. Context

    We build an understanding of where we are today, creating hypotheses about customer behaviour and how this may influence the business objective.

  • 02. Unite

    We bring all stakeholders into alignment to gain clarity from the inside about what events and barriers might influence you achieving your business goals.

  • 03. Experience

    Research is designed and conducted with a customer first approach, creating the best opportunity for authentic answers.

  • 04. Truth

    Once data is gathered, we begin a rigorous process of getting to the truth and identifying the human needs driving your sector.

  • 05. Growth

    We translate human needs into customer needs, thereby identifying the commercial growth opportunities created by our research.

FIND OUT MORE

  • "Abbey and the team at Embark are an absolute delight to work with – they know how to challenge in such a positive way, and deliver clear insightful research with clear actions. I know that they will deliver on time and to brief and will engage my internal stakeholders in a way that makes a difference to our business. They always think about what we need. Their presentations are visual and not too cluttered so it is easy to digest.”

    - Charlie Gower | Head of Insight and Research, Hiscox

  • “We enjoyed working with Abbey and the Embark team on a recent message testing project. The team ran a very smooth project from end to end and provided us with clear recommendations which we could easily apply to future iterations of the message development as well as helpful contextual information to help us land this insight effectively internally. The insight work has been built into ongoing comms development as well as informing the specific objectives contained within the brief.”

    - Miriam Williams | Senior Insight Specialist, WaterAid

  • “The findings from the research that we did with Embark Insight have been widely embedded into the business and have had a greater impact than we could have hoped for. The first phase of the research lead to a second phase of research, which ultimately lead to a redesign of key assets. These new assets have seen a huge increase in conversion, and ultimately revenue, demonstrating that the consumer really does know best! Our client has been so happy with the work that we have developed a long term partnership with ongoing projects, largely stemming from the great piece of research done with Embark Insight. Embark Insight are not only very good at what they do, they are also such a pleasure to work with. Super efficient and reliable, and always with a smile. We wouldn't hesitate to recommend working with them, and hope to work with them again ourselves in the near future.”

    - Amanda David | Senior Strategist, Pattern

  • “Working with Abbey and Embark always yields great results, and has resulted in multiple clients returning or referring us to others. She is our go-to research specialist, and her collaborative approach makes her a great addition to our team. We particularly appreciate her understanding of our business and how we operate, and her end-to-end approach to any project. She helps us ensure that the projects go smoothly from start to finish. From proposals, methodologies, and kick-offs, to results, impacts, reports, and presenting to our clients. Her knowledge of the field always impresses clients and her charisma helps deliver excellent results.”

    - Peter Boldt-Christmas | Senior Strategist, Pattern

Sound Interesting?