Questions & Techniques.

Research Techniques

We craft tailored research solutions to uncover the core motivations and customer needs driving consumer behaviour. Our full-service agency offers an array of trusted techniques, ensuring we deliver the insights that matter most to your unique business questions.

    • Mini very-focused groups

    • Standard focus groups

    • Workshops

    • Co-creation, ideation and innovation sessions

    • Consumer depth interviews

    • Executive interviews (internal, stakeholder and client)

    • Online communities

    • Reflective, mobile journals

    • Reactive, in-the-moment diaries

    • Auto-ethnography

    • Eye-tracking

    • Online surveys

    • Ad and concept testing

    • Eye-tracking

    • Pricing

    • Conjoint-based analysis and MaxDiff

    • Heatmapping

Types of Questions

We have helped our clients answer a range of strategic and tactical questions and can support you from idea generation and conception right through to implementation

    • Understanding consumers and painpoints

    • Identifying segments

    • Customer journeys and paths to purchase

    • Brand strategy and positioning

    • Values alignment with customer values

    • Marketing strategy

    • Ad and concept testing

    • Ad effectiveness

    • User experience testing

    • Proposition development and product testing

    • Ideation, innovation and co-creation

    • Identifying need states

    • Packaging testing