Unlocking the Door to Supermarket Success: A Guide to Crafting Winning Product Pitches.
Understand your target market and demonstrate how your product is of interest to them
When it comes to pitching a new product to supermarkets, it's essential to have a solid understanding of who your target market is and why they would be interested in purchasing your product. This information is crucial for supermarkets as they need to know that there is a clear demand for your product in order to justify taking it on as a new offering.
Understand what consumers want and how your product addresses those wants and needs
Another key piece of information to provide in your pitch is what consumers want. This could be specific features or benefits of your product that align with current market trends or consumer needs. It's important to be able to clearly communicate how your product addresses these wants and needs in order to stand out from the competition.
Communicate future development plans for your product
In addition to providing information on your target market, it's also important to have a clear understanding of the future development or concept behind your product. This could include plans for new product development (NPD) or any upcoming promotions or collaborations that may be in the works. Supermarkets want to see that you have a clear vision for your product and that it is not a one-time offering.
Highlight what sets your product apart
Finally, it's important to highlight what sets your product apart from supermarket own-brand offerings and competitors. This could be through unique ingredients, packaging, or brand positioning. Supermarkets want to know that your product will be able to differentiate itself in the market and drive sales.
Conclusion
Overall, when pitching a new product to supermarkets, it's essential to have a clear understanding of your target market, future development plans, what consumers want, and what sets your product apart from the competition. By providing this information in your pitch, you increase your chances of success and show supermarkets that your product is a viable option for their stores.
Market Research Cheat Sheet For Pitches:
Who are your target consumers and why?
What are the unique selling points of your product compared to existing products on the market?
What are the perceived benefits of your product for the consumer?
How does your product align with current market trends and consumer demands?
What is your product's projected sales performance and how will it benefit the retailer's bottom line?
By covering these key points in your research, you'll be better equipped to make a compelling case to retailers and increase the chances of your product being picked up and sold on their shelves. Remember, good research is essential for the success of any new product launch, so invest the time and resources necessary to get it right.
